Undertaken in a freelance capacity, I worked closely with the curator of East and West (VTOC) to create a series of promotional marketing materials, minimalist typographic identity and a comprehensive catalogue which featured artworks and essays by the exhibitors.
The exhibition held in the gallery grounds of Birbeck College London was visually immersive, and explored themes arising from Ottoman culture.
The visual identity of the exhibition drew from the tones of the photography which was too be exhibited, and was purposefully reserved, so as to not conflict with the imagery on display. The typographic styling, with a clear sense of hierarchy and a multitude of stylistic quirks inside the catalogue allowed for consistency and ease of reproduction that worked its way onto the walls of the image notes.
The layout, allowed the images to sit generously spaced, and gave the images space to flow through the layout in a fluid fashion. Deliberate breaks were left in the flat plan to allow for the reader to meander through the catalogue at their own pace as they explored the exhibition without feeling overwhelmed.